COMPANY ORIGIN
Launched in 2013 in Seoul, Korea, by Bboy Brain B, Into the Deep brand's origin started with "sprdlv" movement.  Deeply rooted in hip hop culture, specifically the Breakin' culture, Into The deep is establishing a cultural ecosystem by developing apparel lines, hosting various street dance events (competitions ,workshops, etc), and promoting the culture. Into the Deep has sponsored and hosted numerous events around the world and USA chapter opened in 2020. Initially tailored for the street dance community, the brand is not ready to share its philosophy of “deep value exploration" with the broader audience.

BRAND PHILOSOPHY
The name "INTO THE DEEP" reflects a commitment to uncovering genuine value through profound understanding and exploration. The essence of "depth" holds universal relevance that resonates with global audiences by exploring authentic meanings and depth.  Inspired by the improvisational and free nature of street dance, we acknowledges the need for systems and routines to support global expansion and stable growth for the artists as well as our communities. We strive to blend "creative energy" with "structured operations",​ and aspire to transcend fleeting trends and create meaningful impact.